Islam encourages good work that promotes morality and solves the problems of the Muslim society. Sahl ibn Sa`d reported that the Prophet (peace and blessings be upon him) said: “If Allah gives guidance to someone through your person, this is better than the red camels (the best kind).” TV serials that aim at promoting morality and solving social problems and inculcating religious teachings are surely a good thing.
Dr. `Ali Jum`ah, the Mufti of Egypt, states that: Almighty Allah says: “And say (unto them): Act! Allah will behold your actions, and (so will) His Messenger and the believers” (At-Tawbah: 105). Also, the Prophet (peace and blessings be upon him) said: “Whoever starts a good deed to be followed by those who come after him, will get the reward of that good deed and rewards of all those who follow him in it without diminishing the rewards of one another in the least. And whoever commits a bad deed that is followed after his example, he will get its sin and the sin of all those who follow him in that deed without their sins being diminished in any respect.”
Based on these texts, it is safely said that it is permissible to invest money in producing dramas and TV serials that tackle religious and social issues and aim at raising the awareness of the audience. We should add that such productions should be free from any immoral themes or scenes or any other thing that has a negative effect on the audience. It should be free from anything that demolishes the morality of the society. A Muslim should always remember that his work is judged by Allah before it is judged by people. Thus, he should fear Allah and avoid anything that places him in shame in front of Allah on the Day of Judgment”