A retail price guarantee is a common commercial practice where a store promises to refund the price difference if an item’s price drops within a specified period. According to contemporary Islamic economic scholarship, this transaction is entirely permissible under the Shariah.
A Valid Marketing Practice
This policy does not violate any Islamic financial principles. It is categorised as a voluntary business gesture and a valid marketing technique. Muslim store owners are fully permitted to offer such guarantees to attract customers, and Muslim buyers are equally permitted to accept the refunded difference, as it represents a mutual agreement that benefits both parties without involving deception or ambiguity.
